Aaron Spry, Director of Sales

Business communications provider, Fusion Communications, has expanded into the Southwest as part of its ambitious growth plans, after experiencing a surge in demand.

The business, which is based in Staffordshire and manages the communications for  small to medium businesses, is setting up an operation in Liskeard, Cornwall, where its director of sales, Aaron Spry, will be relocating to after spending 15 years in the Midlands.

Born and raised in Looe, Aaron has worked for Fusion Communications since 2014 and is returning to the area to help cater for a sharp increase in demand for the business’ services due to the pandemic, which resulted in a 35% increase in turnover.

The expansion will also initiate a recruitment drive in the region, with a focus on creating new sales and demand generation roles.

Aaron said: “I am really excited about my move back to Cornwall and I am grateful for the opportunity to help grow Fusion Communications’ presence in the Southwest region.

“The move will open up a host of opportunities for the business and our clients, and I am looking forward to building a new team to continue delivering the outstanding support Fusion Communications is known for.”

Oliver Rowe, founder and CEO of Fusion Communications, said: “With the increased demand we have experienced in the Southwest, it makes sense that this expansion is the next step for the business.

“Having a local presence is key to ensure we deliver the best service for our customers. This is the first of many regional locations we plan to expand into in the next 12 months.

“Throughout the pandemic, far more businesses have adopted a hybrid working model with time split between the office and remote working, and there is no doubt that connectivity has become more important than ever and will continue to be fundamental in keeping the mobile workforce in constant communication.

“This is why we think, now more than ever, it is vital that we expand across the UK and ensure we have staff on the ground in all areas to provide support to our clients.”

Established in 2013, Fusion Communications manages the communications for 250 businesses, including Connaught Vets and Westland Horticulture LTD.

The business offers a variety of communications solutions, including business mobiles, hosted and unified communications, fixed line and secure device management.