Dynamic Yield, a Mastercard company and five-time Leader in the Gartner® Magic Quadrant™ for Personalisation Engines, announced today the launch of Experience OS. The revolutionary operating system creates one place for customers to seamlessly manage their consumer experience programs across teams and channels.

Today, customer experience design ideas are restricted by the limitations of traditional technology. Legacy platforms and tech stacks were not designed to make connections between providers to encourage easy personalisation across solutions or business types.

Enter Experience OS: a framework where apps are organised in a core dashboard that is open, modular, and fully customisable. This unified approach allows teams to build their own mix of capabilities and consistently activate their data to easily personalise consumer touchpoints. With the flexibility to plug in a combination of tools, companies can use the adaptable, technology-agnostic platform to meet their evolving needs.

“There is no one-size-fits-all way to do personalisation,” said Ori Bauer, CEO of Dynamic Yield. “Experience OS is built with that exact insight in mind – now, teams can customise their solutions outside of the limits of traditional technology. And because our approach is technology agnostic, it can easily adapt to a changing business.”


With Experience OS, brands can realise the full power of personalisation by:

  • Delivering a wide array of personalised experiences, including product recommendations, personalised content, and customised messages
  • Transforming fragmented customer touchpoints into whole, seamless experiences
  • Supporting all current and future digital channels, including web, email, app, or any digital interface
  • Adjusting the personalisation program to their specific industry and business KPIs
  • Integrating any technology through an open-ended and scalable architecture
  • Embracing industry-leading time-to-market and cost efficiency

“Dynamic Yield enables our team to deploy complex engagement strategies across multiple channels seamlessly,” said Valentina Barbetta, E-commerce Product Owner at Luisaviaroma, a luxury retailer based in Italy. “This year, we expanded our recommendation campaigns to mobile and saw a huge uplift (25%) as a result – the fact that we will be to do this from one platform is a game changer.”

“Personalisation is top of mind for almost every business we work with, and Experience OS finally offers a sustainable way to execute,” said Kris Dimitroff, Global Head of Technology Partnerships at Emarsys, an omnichannel customer engagement platform easily integrated with Experience OS. “We couldn’t be more excited to join Dynamic Yield’s roster of end-to-end solutions that will be behind a new wave of powerful customer interactions.”

This latest innovation from Dynamic Yield comes merely six months after the company’s acquisition by Mastercard. Later updates of Experience OS will incorporate applications from Mastercard’s broader suite of services—such as customer loyalty profiles from SessionM, retail spending insights from Mastercard SpendingPulse™, and performance analytics from Menu Analyzer by Test and Learn—in addition to outside solutions from vendors across the technology landscape.