Group Finance Director at Fabulosa, Thomas Mitten (left) and Head of Marketing at Fabulosa, Charles Du Pre (right)

Fragrance-led home and lifestyle brand, Fabulosa, has strengthened its senior management team with two new appointments across marketing and finance.

Bringing over twenty years of expertise in the marketing and communications sector, Charles Du Pré joins as Head of Marketing. Charles has a strong retail background, with a proven track record of leading strategic marketing campaigns for several major retailers. He will be responsible for implementing seamless and unique and omnichannel experiences to support the next phase of Fabulosa’s ongoing development.

Chartered accountant Tom Mitten, who is taking up the new post of Group Finance Director, has accrued a wealth of experience working in various senior roles in finance for other companies across several sectors. Tom has been brought on board to oversee and optimise all financial aspects of the firm’s operations.

In other key developments, Adam Burnett has been promoted from Group Marketing Director to Global Brand Director, spearheading the firm’s overseas expansion and developing a brand with international appeal.

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Other recent hires include the appointment of Harriet Turner as National Account Manager, bolstering the commercial team and supporting the firm’s objective of building a solid network of new partners.

James Sharpe, Co-Founder and Managing Director at Fabulosa, commented: “The skills, experience, and commitment of our team members are the cornerstone of our success, and we are delighted to welcome Charles, Tom, and Harriet to Fabulosa. We are confident that with their expertise they will each add huge value to their respective departments and will be instrumental in driving the brand’s continued growth.”

Following its entry into the FMCG market in 2019, through an expertly executed, fast-moving schedule of exciting category-leading new product development, together with highly effective marketing campaigns, Fabulosa changed the perception of cleaning, and has rapidly taken value and volume share from well-established iconic household brands.

Fabulosa has since leveraged its strategic positioning and focus to bring fragrance to alternative lifestyle sectors, widening reach and disrupting not only the cleaning sector but also other FMCG categories outside of this category including home fragrance (candles, wax melts and diffusers), shoe and trainer care, and personal (bath and body), whilst it continues to grow and innovate with prolific NPD ongoing in Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.

The brand has made significant inroads into the export market. With its sights set firmly on international expansion, the brand has a presence in leading European retail chains representing 3,000 locations across the continent and Fabulosa collections are now available throughout Europe including France, Belgium, The Netherlands, Germany, Poland, The Czech Republic, Austria and Italy. Since then, the firm has launched in Middle Eastern and North African markets, and has recently celebrated a major international milestone, having secured distribution rights representing one billion of the world’s population.

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