James Sharpe, co-founder and MD of Fabulosa

Fabulosa, the fragrance led lifestyle and cleaning brand, has announced new charity partnerships with The Cybersmile Foundation and The Hygiene Bank. These partnerships, along with Bliss Charity, round off the brands’ mission to help make the world a little more ‘fabulosa’.

Fabulosa found its popularity online, and was keen to partner with the The Cybersmile Foundation, a multi-award-winning nonprofit organisation committed to digital wellbeing and tackling all forms of abuse and bullying online.

The Cybersmile Foundation works to promote kindness, diversity and inclusion by building a safer, more positive digital community and encouraging people to realise their full potential without the fear of ridicule and abuse. They are also committed to helping to change negative online behaviors through education – preparing this and further generations for a safe and positive digital future.

Scott Freeman, CEO of Cybersmile is delighted to have Fabulosa on board as a corporate partner. He said, “We are excited to be partnering with Fabulosa and will be working with the brand to help facilitate a more diverse and inclusive internet. Unfortunately, problems such as cyberbullying, harassment and digital abuse are holding many back from enjoying the benefits that access to the internet can provide, and we know our newly formed partnership will help raise awareness and make a difference. It was clear when I spoke to Fabulosa how passionate they are at tackling the issue of online bullying and abuse, and we know this will be a meaningful partnership for years to come.”

For Fabulosa, The Hygiene Bank, whose mission is to bring communities, businesses and thought leaders together to tackle hygiene poverty, also felt like a natural partnership. The Hygiene Bank is a grassroots, people-powered charity and social movement, grounded in community. Their passion stems from the injustice that people may be unable to fully participate in society due to hygiene poverty and the charity works around the clock to help inspire social change.

Amy Harris, Schools and Brand Relationships Manager for The Hygiene Bank said, “We couldn’t be happier to have Fabulosa as one of our brand partners. Hygiene poverty is not being able to afford many of the everyday hygiene and personal grooming products most of us take for granted and there is a lot of work to be done to build awareness of this issue. The statistics are really staggering, and it is companies like Fabulosa that are jumping in and doing their part to help address this stark reality for many in the UK.”

Adam Burnett, Group Marketing Director at Fabulosa commented: “We are a family brand and are the favourite disinfectant with families with young children. Both of these charity partnerships are massively important to us. We have seen a lot of the positive sides to social media and often feel the love within our online community, but we have also seen some of the negative sides to it, and working with Cybersmile is only going to help fight online abuse and cyber bullying.”

Adam continued, “When we found out that there are over 14 million people living in poverty in the UK, we knew we wanted to help and do our part to contribute to the solution. We are committed to significant quarterly financial donations to each charity, as well as launching regular, feel good Fabulosa products to help raise awareness of these very important organisations and the good work they do every day.”

Earlier this year, Fabulosa launched its partnership with Bliss whose vision is that every baby born premature or sick in the UK has the best chance of survival and quality of life. The company has already donated £12,000 to the charity and launched a special Bliss inspired disinfectant range, which is now being expanded due to its popularity.