James Sharpe, Co-founder and MD of the Nantwich-based consumer products manufacturer My Fabulosa Limited (Fabulosa), has been awarded a much-coveted place on the 2022 Insider Media NW 42 under 42 list, which recognises the leading entrepreneurs across Greater Manchester, Cheshire and Lancashire.

James will now join the other finalists at a formal celebration evening on 19 October in Central Manchester, to recognise the achievements of the 42 business leaders and marking the 30th anniversary of the 42 under 42 event.

Established just over three years ago, Fabulosa has had a meteoric rise. First launching into the mature household cleaning category in 2019, Fabulosa’s vast range now includes Surface Care, Air Care, Laundry Care, Personal Care, Shoe Care and Task Specific ranges including car care and garden care.

Fabulosa unveiled in 2021 a new state-of-the-art HQ, production facility and warehouse on the Cheshire Green Industrial Park, Wardle, Nantwich. Moving to a purpose-built 59,000 sq. ft facility has allowed Fabulosa to increase production substantially with automated filling/packaging lines fulfilling operational speeds of 120 bottles per minute and the ability to manufacture 180,000 bottles per shift.


James comments: “The last three years has been a remarkable journey, and I feel very privileged to receive such high-profile recognition. Together with my Co-Founder and father Mike Sharpe, we founded Fabulosa on the insight that consumers are hungry for new fragrances and choice. They want their spirits to be lifted, and they want excitement. Since then, we have continued to ‘push the envelope’, exciting the customer as we launch new products, ranges and expand into new categories.

“Our innovative approach to fragrance, product development and building trade relationships is achieving record growth for the brand, and the last few years has seen us building on our strategic positioning and focus to bring fragrance to alternative home and lifestyle sectors, widening our reach and disrupting other FMCG categories outside of the cleaning sector including home fragrance, shoe and trainer care, and personal care.

“We are keen to keep investing, and moving forward.”