A former City adviser has established an independent advisory firm, aimed at SMEs and mid-tier private equity houses.

West Midlands-based Touchstone Advisory, founded by Krekar Kawani and supported by Ian Logan, will service the tax valuation needs of a wide range of clients, including private businesses and private equity houses.

The practice is one of the first of its kind as a challenger advisory firm that is bringing gold-standard services, often associated with the top firms, to its clients in a professional, friendly and pragmatic manner.

Krekar is a tax valuation specialist and former PwC senior manager who has worked on more than 150 deals involving many well-known investment houses. He is a technical expert in providing tax valuations and commercial Management Incentive Plans services across multiple sectors and tax jurisdictions. Before joining PwC, Krekar was part of KPMG’s focused tax valuations practice, where he qualified as a Chartered Accountant and ICAS tax professional.

Ian has a wealth of experience in the field of independent business and tax valuation, having gained his expertise in HMRC’s Shares and Assets Valuation division and as a director in PwC’s valuation team. He has also worked at C-suite level in all major industry sectors, with top and mid-tier companies.

Krekar and Ian have more than 40 years of combined experience in the field and are at the forefront of innovations in the ever-evolving valuation sector, from UK tax to multi-jurisdictional and global perspectives.

“We are an independent practice that operates in a complex and niche area of tax valuations and are focusing our efforts on delivering a first-class service without the burden of bureaucracy and cumbersome administrative processes,” said Krekar.

“We aim to become a market leader in providing tax valuation services quickly, and we’re excited about the opportunities for growing the business.”

Ian Logan, senior consultant at Touchstone Advisory, added: “I am excited to be joining Touchstone Advisory at a time when tax valuations are under ever-increasing scrutiny across all territories. I understand and appreciate that clients need robust and defensible valuation analysis, and I look forward to using my experience and knowledge to help our clients achieve the best possible results for their business.”

Touchstone Advisory has already signed up a clutch of clients and is looking to expand its portfolio through referrals.