A global insurance provider has called on the expertise of York video production company Inkblot Films for a series of animation projects.
Founded in 1947 and headquartered in Washington DC, Clements Worldwide is an insurance provider for expatriates and international organisations, providing car, property, health, life, speciality, and high-risk insurance in over 170 countries.
The company has commissioned Inkblot Films to deliver a series of animation projects to support the advertisement of insurance packages for expatriates and diplomats, with particular focus on car and personal property insurance while overseas.
Established in 2014 by Mike Leigh Cooper and Jay Sillence, Inkblot specialises in video production and animation for businesses, heritage organisations and third sector organisations. Clients include JORVIK Viking Centre, York St John University and Yorkshire Playhouse as well as the BBC, Channel 4 Learning, YouTube, and Amazon.
Mike says that building strong networks has been an important part of Inkblot Films’ evolution. The Clements Worldwide project came about via the York Women in Tech network, and he says the projects play to the strengths of the Inkblot team:
“The animations cover everything from storyboarding and illustration to voiceovers, and they’ve been interesting projects to work on from a messaging perspective, because they are targeting niche audiences who have very specific requirements.
“It’s also been interesting navigating UK and US time zones on a project with tight timescales! Fortunately, the team at Clements has been fantastic to work with. Having delivered the first two videos, we are now in discussions with the team about further work with other departments.”
Clements Worldwide marketing manager Etela Ivkovic says, “Working with the Inkblot team was a true pleasure. We had an extremely tight deadline and complex need that required a lot of creativity to simplify and clearly present our products. The team took the initiative, came up with ideas, pointed out areas that needed improvement, and closely collaborated with us to ensure our story was clearly communicated.
“We are already planning several additional projects with Inkblot and can’t wait to see what new thinking they bring to them.”
