Situ Live venue mock up

New UK retail brands are being urged to enter an exclusive competition to win a residency in a next generation experiential store in London’s Westfields Shopping Centre.

Experiential retail destination Situ Live has partnered with small business support provider Enterprise Nation to give emerging innovation brands the chance to win a space in Situ Live’s Westfield London store.

Situ Live’s store will showcase some of the world’s smartest products, from brands including Facebook, Maserati, Fitbit, Lutron, and more. As well as a host of cutting-edge brands and products you cannot find in any other stores.

All products in the venue will be bought to life through experiential theatres, live demonstrations, and expert storytelling.

Emma Jones, founder of Enterprise Nation, said: “We’re looking for the best of the best! We are seeing a new era in experiential retail being developed. This is a wonderful initiative to help small online retail brands understand the modern high street and develop a new retail model with elements of on and offline sales.”

Warren Richmond, founder and CEO, Situ Live: “We’re excited to shine a light on emerging innovation brands through the Situ Live Spotlight competition. It is a brilliant opportunity for trailblazing businesses to have their product and services bought to life in front of a new engaged audience.”

Finalists will be invited to pitch their product or service to a panel of judges, with the winner receiving a one-year product residency at Situ Live worth £24,000. Three runners up will receive one-month residencies worth £2,000 each.

James Day, Editor-in-Chief of Stuff Magazine will join Emma Jones, founder of Enterprise Nation, and Warren Richmond, founder & CEO of Situ Live as competition judges.

To enter visit the enterprisenation website, deadline is May 26.