Multi-site insurance brokerage Erskine Murray has invested in a new telephony solution, powered by Vapour Cloud.

With four offices throughout the UK – each with their own on-premise system – the growing business wanted to transition to a modern cloud voice infrastructure that would support smarter working. Half of the 100-strong workforce is also field-based, so a communications product that would better integrate the team irrespective of location, was a further priority.

Following an introduction to Vapour – and having learned of the cloud specialist’s Avaya skill-set – Erskine Murray has invested in 100 Avaya licences with real time reporting, unified communications functionality to support remote working, phone hardware, and connectivity through Vapour’s private MPLS network.

The investment comes on the back of significant expansion for the company and is designed to future-proof its infrastructure as the scale up continues.


“We have grown both organically and via acquisition, to a £7m turnover business,” commented Erskine Murray’s finance director John Adey. “And to support our onward growth, it’s crucial we have next-generation technology at the heart of the organisation. We knew we could no longer work in silos.”

And the move from incumbent on-premise technology to an agile cloud communications infrastructure couldn’t have been better timed.

“When we first began the transition to Vapour’s cloud voice solution, nobody could have anticipated that COVID-19 was on the horizon,” continued John. “But this is a perfect example of the need to prepare for the unexpected. Our business continuity planning thankfully meant we could adapt to lockdown constraints with relative ease, which has protected the productivity and morale of staff, as well as the level of service we provide to customers.”