Founded by husband and wife duo – Laura and Denis – Kaleido looks at food through another lens and celebrates taste and goodness. It is on a mission to make healthy, playful and reinvent the most boring yet healthiest foods of all: the salad.
It all started with a £30 John Lewis voucher which Laura and Denis spent on rice paper sheets, prawns, noodles & coriander to make the traditional Vietnamese summer rolls. While rolling, Laura came up with the idea to wrap salad with rice paper so that you could eat it like you would eat a sandwich. The duo got excited, Laura resigned from her corporate job, they even chose to forgo their honeymoon to work on the project and created Kaleido Rolls – London’s first salad you eat like a sandwich.
Kaleido salad rolls are just like a kaleidoscope – a clever childhood toy filled with colours, beautiful shapes and endless combinations. At only around 100 Kcal per roll and gluten free, Kaleido are not only healthy, but delicious and good for you too! They are freshly prepared every morning in the Kaleido Rainbow Factory in Bermondsey and can be bought from Selfridges and their Kingly Street store, which will be reopening in July 2020. Nevertheless, Kaleido have just launched new Kaleido Rice Paper Sheets that can be ordered online, enabling fans to get creative and make their own rice paper rolls at home.
Kaleido believes that eating well is about being a bit clever: remove the unnecessary and add lots of good stuff. Budding chefs can even part-take in Kaleido rice paper rolling classes, which Laura leads, and half the profits go to Diabetes UK.
This growing business (which grew by 500% in 2019 alone!) is going from strength to strength despite the obstacles COVID-19 has thrown at it and is hoping to build on the accolades it has achieved so far, including winning ‘Gold Medal for best innovation’ at launch in 2018 and being named ‘Best Independent Food’ by Women in Health Magazine 2019, as well as becoming the best pop-up ever at Selfridges! Kaleido also currently employs 12 staff and has successfully completed its second fundraiser this year, gaining backing from well known business angels. The business is now part of the Next Level Natwest Accelerator Program and has exciting plans for its future ahead, making it a business to not only watch out for, but learn from as well!