Diana MacCarthy in foreground, back left Tony Whittingham, right Becki Ord.

Integrated agency Social has appointed Diana MacCarthy as Managing Director of its Manchester business.

MacCarthy has been promoted after two years as Director of PR and Marketing at the £2.6 million, seven-year-old Northern Quarter based agency.

A former weekly and national journalist, MacCarthy is an experienced strategist whose credentials span property and the built environment, social care and social impact.

The agency’s Head of PR Becki Ord and Head of Marketing Tony Whittingham have both been promoted to Associate Directors, joining MacCarthy to form the leadership team of the agency’s Manchester operation, which services a national and international client roster.

Property, regeneration and professional services specialist Ord joins Whittingham, a property sales and marketing lead generation strategist, to make up the senior leadership team supporting Social Manchester’s growth drive.

Said MacCarthy: “As a proud Mancunian, I’m well chuffed to be at the helm of Social Manchester’s growth ambition and to be leading a team of talented tacticians delivering work underpinned by AMEC-recognised evaluation practices.”

Agency Founder John Quinton Barber added: “Di’s promotion to Managing Director at Social Manchester is brilliant news. We are creating a business that really invests in colleague progression and I’m thrilled for Di, Becki and Tony who have grasped the opportunity to lead and grow our business with both hands.”

Social prides itself on meaningful work that improves lives and makes a positive social impact. The agency’s work revolves around six key pillars including its built environment proposition Social Place alongside Social Care, its social value arm Social Good, Social Lab strategic consultancy, Professional Services specialism and its creative services portfolio.