Manchester agency launches destination and leisure publication

Manchester PR and communications agency, Rule 5 today officially launched Twenty Twenty, a publication for the leisure and hospitality industries. The aim is to keep these businesses in the public eye during the pandemic and beyond.

TwentyTwenty,which has been in beta for a fortnight,fixes a spotlight on destinations in the UK such as tourist attractions, bars and restaurants. It also features global attractions, exploring how they are coping with restrictions and their plans to bounce back.

With several clients within the sector currently not welcoming visitors, Rule 5 has allocated staff time to keeping the whole industry firmly in focus.It’s an entirely not for profit initiative and it won’t take advertising or sponsorship. The agency wants to support, not compete, with existing media. The MediaCityUK-based agency will use the platform to promote all destinations with a story to tell, no matter how big or small.

Rule 5 Managing Partner, Rob Brown, commented: “As a team, we’ve found ourselves with some extra time on our hands, so whilst we’re unable to visit our favourite weekend spots – we thought we’d try to keep them front of mind for when we begin to return to what will be the ‘new normal’. TwentyTwenty is there not just for our clients but for the whole industry and we’ll welcome submissions.

“It’s also a great way for us to stay motivated – we all love to travel, eat out and attend events; writing about what we love and where we’ll be going when this is all over has been a passion project for us all.”

Rule 5 is a multi-award winning agency, specialising in PR, social media and digital communications. Live from today, TwentyTwenty will run daily stories about what the leisure and destinations industry is doing to keep resilient, alongside updates of plans for the present and the future.