Manchester agencyh pulls off another client win with BrewDog

Manchester-based website optimisation agency, User Conversion, is celebrating yet another client win with BrewDog.

Thanks to their incredibly fast growth since their founding in 2015, User Conversion supports some of the biggest names in the UK, including the likes of Boots, Sports Direct, and Papa Johns.

Craft brewing company, Brewdog, who are known for their maverick branding and quality beer, has appointed User Conversion to assist with optimising and personalising the experience for their online shop.

“In unprecedented times, BrewDog remains committed to delivering innovation at pace. In choosing an optimisation specialist, we needed to find a partner with the same ethos. That partner is User Conversion,” explains General Manager, eCommerce at BrewDog, Neil Sumner.


User conversion will work alongside specialist personalisation company, Dynamic Yield, to personalise BrewDog’s content for specific user groups, helping to provide a truly customised experience for each customer.

Founder at User Conversion, David Mannheim, comments: “We’re really looking forward to the challenge of working with such a forward-thinking brand that really values helping those who love the product – and we’ll have some fun along the way. Not just from an optimisation perspective, but how we can personalise that experience for the customer, be they in the bar, or online.”