Manchester-based video content specialist, What Marketing, is rebranding to What Media.

The company, which specialises in creative, videos and animations, has evolved and developed since launching in 2016, and following increased demand in its creative services, the team felt the time was right to re-brand to reflect its core offering.

Based at Bonded Warehouse, What Media currently has seven members of staff, and operates across a wide range of industries and markets. As part of the rebrand, the team has redesigned its website to reflect the new name and core services.

Creative Director of What Media, Chris Townsend said: “Since launching the agency in 2016 I’ve certainly learnt a lot and we have grown and evolved far more than I could ever have hoped.

“2020 gave us a real opportunity to reflect on our offering and how we were increasingly supporting our clients, so it felt right to leave 2020 as What Marketing and start the New Year as What Media.”

What Media has kick-started 2021 with a real bang after winning a number of new clients and project briefs, including Uber for Business where the team have been developing a campaign to build brand awareness to their target audiences.

What Media has also been working with Muscle Food in a bid to creatively resolve a branding issue and raise awareness of its brand proposition as a full meal provider – not just as a discount meat provider. This saw the team create a video and suite of social media content to be used as part of its wider campaign.

Chris continued: “We’ve had a crazy start to 2021, launching the re-brand and winning all these new projects and clients – it has been fantastic!”