Martin Drewery and Paul Trotter

Cereal innovator, Silvery Tweed Cereals has appointed Paul Trotter as its new Technical Manager, further demonstrating the company’s commitment to having the highest standards of delivering safe, high-quality products to customers.

With 16 years of experience in the food industry, Paul brings a wealth of skills and expertise to the table. He is committed to continuous improvement and will focus on enhancing customer service while maintaining the highest standards of quality and food safety. For many customers and suppliers, Paul is a friendly face that they may remember from his time working at Silvery Tweed earlier in his career.

His key responsibilities will include implementing strategies to exceed customer expectations in relation to consistency of product quality and technical services and providing ongoing training and development initiatives to the team to keep them up to date with raw material, product, and food safety technical expertise.

Paul commented, “I am excited to join Silvery Tweed Cereals and work alongside such a talented technical team. I am particularly passionate about promoting a culture of continuous learning and development, which will ultimately lead to a more robust assurance of both quality and food safety.”


Martin Drewery, Head of Technical at Silvery Tweed Cereals said, “We are thrilled to welcome Paul back to the Silvery Tweed Cereals team. Paul’s proven track record in technical systems development and his dedication to continuous improvement will be invaluable assets as we strive to exceed our customers’ expectations.

“I feel confident that with the addition of Paul, the technical team will play a central role in the company’s continued success and commitment to delivering exceptional value to its customers.”

Silvery Tweed Cereals is known for its innovation in its manufacture of cereal and seed ingredients, having been one of the first British companies to specialise in breakfast cereal coating, and having a state-of-the-art blending plant which was the first of its kind in the UK.