Norwich travel company gears up for expansion

Enjoy Car Hire has rebranded to, complete with a new URL, as it gears up for an expansion that will allow it to compete in other non-car rental sectors.

 The Norwich-based business, which celebrated its tenth anniversary last year, has relaunched the website with a fresh new design and added new languages, with the introduction of French, Italian and Portuguese. managing director Steve Dennis said: “We have been working on the re-brand and expansion for almost a year now.  So, while right now is not the obvious time to unveil a new brand and announce an expansion, we are ensuring that our company is agile, remains lean in terms of overheads, is structured properly and is business-ready for when we emerge from the current situation.

“Italy, Portugal and France are amongst our biggest domestic markets and these countries will bounce back, so we are preparing for the future and gearing up for the time when travel is back on people’s agenda. We are also expanding into the Brazilian market with the addition of Portuguese.


“The rebrand from Enjoy Car Hire to gives us the ability to add on more travel extras which our customers have been asking for.

“Our loyal clientele rate us highly – our Trustpilot reviews are among the best in the industry – and they want us to help them source trusted travel add-ons which we are now developing.

“While travel is one of the last things consumers are thinking of right now, we remain open for business and are developing the building blocks of future growth for when the market inevitably bounces back.

“During the downturn we are seeing an uptake of domestic travel, predominantly city centres and train stations, and there are customers still thinking ahead and booking for July through to the end of the year. We expect the return of domestic travel to grow ahead of international travel once restrictions start to be lifted and, as such, we are prepared digitally and operationally.”

The company is well known in the industry for pioneering a money-saving initiative, campaigning on behalf of consumers to change the way car rental companies charged for the fuel used in returned vehicles.  It fought and won for a policy that meant consumers only paid for the fuel they had used.