Nicky Story
Nicky Story

PR and digital agency The Partners Group has been appointed to run an ongoing PR campaign for South Yorkshire-based Supplies For Candles as the company forges ahead with ambitious growth plans and lends its support to people affected by the Covid-19 pandemic.

The candle supplies business is owned and run by Nicky Story, who set up the company four years ago in his dad’s garage. He has since built it into a £5m turnover business, employing over 30 people and operating from 81,000sq ft premises in Mexborough.

The company, now the largest online candle supplies company in Europe, has seen a surge in sales over recent weeks as people turn to the internet to find new hobbies and ways of keeping themselves occupied while in isolation.

Partners Group director Karen Tinkler says, ““Nicky has achieved so much in the last four years, and has big ambitions for taking the business forward. At the same time, he is very community minded, and CSR plays a big part in his business. One of our first jobs is to help publicise an initiative supporting people who have been financially affected by the Covid-19 pandemic.”

Having donated liquid soap to the NHS and given it away to the elderly and vulnerable in his local community to help combat shortages, Nicky is now looking further afield. The business is giving away £100,000 worth of candle making kits to help people in isolation learn the basics of candle making, along with a business start-up pack and online support offering guidance to those who choose to take their interest in candle making a step further.

Nicky says, “After strong recommendations it has been a delight to work with the Partners Group team, with great coverage results.”

Karen adds, “We’re really enjoying working with Nicky to help raise awareness of the help he’s offering to people during a difficult time and looking forward to supporting the company’s continued success.”