Kath Relton - owner of The Joke Shop in Bradford

With lockdown restrictions set to be eased over the coming months, a new video has been released capturing the excitement and anticipation across the Bradford district.

Produced as part of the Sparkling Bradford winter campaign, delivered by partners VisitBradford, The Broadway Bradford, Bradford Business improvement District (BID) and Bradford Council, the video includes Bradford’s very own Billy Pearce, Bradford City’s new signing Niall Canavan, the Bradford Bulls alongside members of the public and business owners across the retailer, hospitality, and leisure sectors.

Cllr Sarah Ferriby, Bradford Council’s Executive Member for Healthy People and Places, said:

“This winter the Sparkling Bradford campaign has been focused on showcasing how people across the district can still support their local communities and businesses online and within the lockdown restrictions we have all been living under. It’s been an incredibly difficult winter period for many, and this video just shows how much people are looking forward to getting back out there when we can do so safely and really enjoy the brilliant variety of shops, restaurants, bars and leisure facilities available across the Bradford district.”

Ian Ward, General Manager of The Broadway shopping centre & Bradford BID Chairman adds:

“We’ve been delighted with the positive reaction and engagement from businesses and the public throughout this winter campaign. We’ve been inundated with people nominating others who have made a positive difference to their communities, the variety of businesses getting involved in all the online activities and the positivity around making the best of what we can in really challenging circumstances.”

This year’s winter campaign has included a range of online engagement activities which has reached over 1 million to date across social media platforms including sharing the People Who Make Bradford Sparkle with public nominations highlighting those who have made a positive difference to their communities, the online retail offer available from businesses across the district in Sparkling Friday, restaurants offering new delivery options in #TakeAwayThursdays and the Lockdown Discovery photo gallery sharing images of the people, places and businesses that have kept spirits up throughout lockdown.

The Bradford Looking Forward video is available to view on the Sparkling Bradford website homepage and shared across the VisitBradford Facebook, Twitter and Instagram platforms.