Plant-based supplements brand, No Evil Nutrition, has launched a brand-new campaign designed to help individuals smash their health and fitness goals, whilst inspiring others to do the same.
The ‘Everyday Heroes’ campaign will support 10 people who – on top of the trials of everyday life – are taking on a physical challenge such as a marathon, charity bike ride, lake swim, or an ambitious weight loss goal, in 2022.
Each member of the Everyday Heroes community will be provided with complimentary No Evil Nutrition products and merchandise to help fuel their challenge, as well as access to the company’s very own personal trainer who will be on-hand to give advice and guidance throughout the entire process.
The group will also obtain exposure across the No Evil Nutrition website and social media channels to encourage others to take up their own challenge, whilst helping raise the profile of their cause – if they have one.
Founder, Darryl White, explained: “We all have that person in our family or circle of friends who manages to take on an extraordinary challenge around their day-to-day commitments, and these are the people we want to celebrate with this campaign. We’re honoured to be able to help and support a deserving group of individuals achieve their fitness goals and are excited to track their progress as time goes on.
“Each of our Everyday Heroes will be documenting their journey via their own social media channels so we can see and share everyone’s highs (and lows), with the aim to motivate others to follow suit. In the social media age, role models for health and fitness too often come in the form of influencers and celebrities who have a lot of resources at their disposal, and we wanted to demonstrate that actually, your goals are more attainable than you think. If our Everyday Heroes can do it, so can you!”
No Evil Nutrition was founded by entrepreneur Darryl White in March 2020, with the aim of helping people live happy, healthy lives. Easy to incorporate into any diet, the vegan-friendly range including the Organic Mushroom Blend, Organic Super Greens and Organic Vegan Protein, is made from 100% natural ingredients and contains no GMO, artificial flavours, fillers or binders. All products are certified carbon neutral, and 2% of every sale goes to health-related charities.
2022 is set to be an exciting year for the brand as it plans to introduce major changes to its manufacturing process, as well as continuing to expand its range with additional mushroom blends and organic protein/energy bars.
