Leading marketing automation firm Force24 has signalled further growth potential during a difficult climate with the recruitment of a highly experienced data marketing professional.

Gareth Horton brings 20 years of B2B data insights expertise, having supported a range of SMEs and large corporate brands with the drive and analytical skills to convert customers. His extensive leadership background includes achieving significant return on investment for clients, managing a team of analysts, and informing clients on how to be more data centric through innovative digital campaigns.

Joining Force24 as a solutions consultant, during a time when global brands have been truly tested by the Coronavirus outbreak, senior-level recruit Gareth is keen help the Leeds-based organisation to grow and identify further critical new business opportunities. Despite the global pandemic, Force24 still forecasts a 130% increase in staff numbers to become a 130-strong workforce by the end of 2021.

The former insight director for data solutions specialists Market Location, Gareth said: “I’m extremely proud and excited to be a part of Force24. It’s a company I’ve known for a number of years and one that I feel is at the forefront of UK marketing automation.”


Speaking about joining a new firm during the pandemic, he added: “It’s a difficult time for everyone, however, I’ve been really impressed with how the team has maintained a strong company culture. They’ve achieved this through regularly communicating on business matters and pulling together to maintain camaraderie through the toughest of climates.”

Since the beginning of the worldwide health crisis, Force24 has donated 180 man-hours of free consultancy expertise to advise, support and upskill marketers. The company also provides training for life on its GDPR-compliant, UK-built and managed platform, as standard.

And Gareth believes there will be an even greater demand from businesses plugging in marketing automation so they can maintain a high-level of quality, productivity and efficiency when creating their customer comms moving forward.

“The pandemic has instantly altered the ways in which we communicate, work, travel, exercise and socialise. Any plans – pre-Covid-19 – have been thrown up into the air,” explained Gareth.

“But we’re witnessing a shift in mindset from many organisations and I truly believe that businesses are understanding more about how they must evolve and innovate. Marketers have to be ready – now!

“There will be an even greater pressure to generate leads, so marketing departments will need to work smarter, and utilise savvy tools in order to achieve bottom line results that fuel organisations’ pipelines.”

Nearly 4,000 digital marketers have plugged in Force24’s savvy technology, enabling hundreds of household brands to deliver a total of 15 million emails each month, achieving more than 400 trillion data exchanges.