SEVEN BRO7HERS launches Rye IPA, the first of its #Lockdown2.0 beer specials

Salford craft brewery SEVEN BRO7HERS is launching a series of limited-edition beers to mark lockdown 2.0.

Over the next month, the brothers we will be releasing range of 440ml special cans aimed at bringing a little joy to drawn-in nights and lockdown evenings.

Beer lovers can now enjoy the brewery’s first drop; meet the first member of the lock down family – the Rye IPA.

This beer is the ultimate taste of Autumn; a sweet, nutty and spicy Rye with a beautiful reddish amber hue. The delicious 5% ABV ale is also vegan and available for £3.80.

The Rye IPA launches as the SEVEN BRO7HERS introduce a free same-day delivery service on orders over £20 placed before 2pm – for shoppers within in a three-mile radius of the brewery.

CEO Keith McAvoy from SEVEN BRO7HERS BREWING CO, said: “We have been forced to temporarily close the doors of our beer houses and taproom for lockdown, so we thought we would use this time to get back to what we love doing most – experimenting with our brewing. We have been exploring new flavours and trying our hand at different beer styles to provide our fans and beer lovers with a fun selection this lockdown period.

“First to drop, is the Rye IPA. The dark nights have drawn in and people are stuck at home, so we thought we would make the perfect autumnal brew. Keep an eye on our web shop and social media channels, as we will be announcing further lockdown 2.0 specials in the coming days – we hope there will be a little something for everyone.”

SEVEN BRO7HERS has also introduced virtual beer tours of the brewery for those looking for a group activity this lockdown. Hosted through a video link, punters can enjoy a beer tasting as they explore the family’s Salford brewery.

The brothers have also teamed up with their siblings over at SIS4ERS Distillery to offer gin and beer virtual tastings.

Keeping it in the McAvoy family; SEVEN BRO7HERS and SIS4ERS Distillery were founded by 11 siblings believed to be the biggest single family in the alcohol business in the world.

To book a virtual tasting and tour email [email protected]