SPARBAR, Ltd., the creator and producer of the popular SPARBAR® boxing and fitness equipment, announces the engagement of UK based agency daughter studio for the creative brand development. The fitness & boxing equipment innovator announced a series of new product releases for the 1st quarter of 2021. The investment in digital branding is aimed to support the new releases of original products.
Jasvinder “Jazz“ Gill about the collaboration: “We are proud to be pioneers in the boxing and MMA training space and just as proud to have been able to acquire a long-term partner with daughter studio who will play a major part in the continued success of our global brand going forward as we enter a powerful phase of our expansion roadmap.
Daughter is co-owned and managed by Lee Jackson, Gareth Hopkins, Richard Newell and Stuart Jackson, and has been serving brands such as WWF, Rolls-Royce Motor Cars, InterContinental Hotels, BAFTA, Coventry Building Society and Barnardos. “We’re incredibly excited and proud to add SPARBAR® to our growing family of amazing clients,“ says Lee, adding: “We see a huge opportunity for SPARBAR® and are looking forward to supporting them drive their growth in new markets through 2021 and beyond”.
The SPARBAR® goal is to make boxing accessible to anyone – no matter what age, gender or fitness-level. The brand is known in boxing communities worldwide for an authentic approach and respect for the sport. “We celebrate everything that is combat sports, the guts, the glory, the discipline, the honour, the never give up kick-ass attitude required to the best you can be and will make sure that we stay integral to the authenticity of our brand.
Over the last year, the SPARBAR® brand achieved a social media hype around a new era of boxing that is backed by pro champions and celebrity users such as Anthony Joshua, Conor McGregor, Roy Jones Jr, Kevin Hart, Usher and more recently Apl.de.Ap (Black Eyed Peas).
