Sparbar, Ltd., the creator and producer of Sparbar boxing and fitness equipment, announces the newest addition to their global PR & Marketing team. Owner-managed Saku Agency, based in London, UK, was appointed for the Global Fitness Influencer Outreach.
The fitness & boxing equipment innovators are backed by legendary World Champions such as Roy Jones Jr., Anthony Joshua and Conor McGregor. Celebrity boxing enthusiasts like Kevin Hart and Usher use the Sparbar Pro device for their workouts. Anda Vlasaku, Owner of SAKU Agency, now introduces the Sparbar boxing fitness workout to Fitness Influencers worldwide.
Vlasaku: “The Sparbar mission is to make boxing accessible to everyone – no matter what age, gender or fitness level. I am excited to be part of an inclusive and dynamic team who are innovators in the world of fitness. Especially at a time when fitness is more important than ever before, we have an opportunity to bring it to the masses in the comfort of our own home.”
Sparbar founder Jasvinder “Jazz” Gill: “We believe that combat sport is the ideal activity for mental wellbeing and sustained physical health.“ The Sparbar boxing equipment trains intuitively, and acts like a sparring partner – which makes it perfect for home workouts. “We are thrilled to start our Fitness Influencer campaigns to bring our boxing workouts to the masses. After all, we all fight for something,“ he adds.
SAKU Agency holds expertise in audience demographics, trend forecasting and influencer marketing in the areas of fitness, beauty & wellness. SAKU is identifying global talent and implementing strategic marketing campaigns and partnerships that fit the SPARBAR® brand. Having worked with A-list celebrities such as Rita Ora to health, wellbeing and lifestyle influencers such as Tessa Kelly and partnering them with globally known brands such as FOREO, SAKU’s network is widespread mainly built through authentic and organic relationships. On the collaboration with Sparbar Vlasaku says: “We look for our brand influencers to be passionate, dedicated, self-motivated with a fighting spirit.”
SAKU is working closely with the PR firm The Coup, owner-managed by Melanie Marten, who was appointed in June 2020 for global media outreach for Sparbar, and Sparbar Board Advisor and Marketing expert Demee Koch.