UP Hotel Agency is delighted that it has, once again, been awarded the ‘Best Hotel and Lodging Website’ at the globally-renowned WebAwards competition this month.

Scooping the award for the third year running, the specialist web design agency secured the 2021 title as a result of its high-quality work for the luxury boutique hotel, The Hari.

The website scored an impressive 68.5 points out of a possible 70, which is more than 10 points above industry average, and achieved full marks for its ease of use, interactivity, copywriting and technology.

The team at UP Hotel Agency fought off tough competition to be named best in industry by an influential and respected international judging panel, including senior figures from Microsoft, Adobe, and Marriott International.

The agency also received three further accolades in the competition, winning ‘Outstanding Website’ awards for The Ostrich Inn in Norfolk, VidaMar Hotels & Resorts in Portugal, and for their own agency’s website – all of which scored an impressive 60 points or more.

Established in 1997, the Web Marketing Association’s annual WebAwards recognises standards of excellence and celebrates exceptional digital work, businesses and talent. The competition brings together independent judges across the world to review high calibre websites in almost 100 different industries and sectors.

A judge at the awards commended UP Hotel Agency’s outstanding work on The Hari, saying: “Beautifully done – I want to travel and book a room right now!”

The award-winning agency created a sleek, responsive website that is fully optimised for both mobile and desktop users and aims to entice and engage potential guests. Alongside The Hari, the team works with a range of international hospitality clients to maximise online presence – from small boutiques right through to leading chains.

David Ohandjanian, who founded UP Hotel Agency in 2014, said: “I am so proud that the team has been awarded the ‘Best Hotel and Lodging Website’ for their work on The Hari. It is a huge accomplishment to be recognised yet again as the best in the hospitality industry and to sit amongst other top global digital agencies. It also demonstrates the hard work, exceptional design, and results that we have worked hard to deliver for the client.

“It goes without saying that it is great to have such positive feedback from industry experts but our real satisfaction comes from knowing that we have created a website that our clients around the world are proud to share and, more importantly, achieves amazing results. The last year has, without a doubt, been one of the most difficult periods for businesses and this award has spurred us on to keep delivering impactful digital solutions at a time when clients need it most.”

The company is a full-service digital marketing and web design and development agency that specialises in the hospitality industry. It aims to cut through the complexity of the online space and work with accommodation providers to increase direct online bookings through a range of digital services.