Photo by Annie Spratt

The private sector of the business population has increased by 0.8% according to UK small business statistics. This means that more people are considering starting a small business in 2024.

With the increasing number of entrepreneurs starting a business, business owners now need to be more creative and adapt to changes so as to stay ahead in today’s business world.

Let’s explore the emerging trends in 2024 that shapes the future of small businesses to help entrepreneurs know what lies ahead in the ever-evolving business sector.

Embrace technology

Businesses that have reinvented their mode of operation using digitalisation will have better chances of surviving and even succeeding in this ever-changing and technology-driven environment. Businesses need to invest in digital technologies such as computers, software tools, and VoIP phone systems which can be integrated with any device. You can use any device to make and answer calls, including normal landline phones. This process transcends from purely internal operations, all the way to customer engagement.


When starting a small business, embrace digital technology which will boost customer experience, analyse data, and help in marketing your goods and services. 

In the era of social media and digital platforms, businesses gain access to customers everywhere on the globe. This will improve broadening the product range and expanding into new and global markets.

On the other hand, digital transformation helps small businesses to examine their data to be able to make informed decisions. Data analytics are being used by businesses as a way to get access to consumers’ attitudes towards services and products, to learn what is on the market, etc. Such data can be input to how companies could improve their marketing strategy, their product lines, or their advantage over competitors.

The rise of E-commerce

E-commerce has been gaining popularity among consumers after the global pandemic which changed the way most small businesses sell their products and services. E-commerce means an electronic trade in goods and services through the Internet.

A web store could be an interesting way of selling your products to customers from any part of the globe. This decreases the geographic barriers making small businesses reach their markets faster.

Customers can shop at any time, from anywhere, without visiting the physical store because they have an online presence.

With e-commerce, businesses can capture customer behavior, preferences, and purchase patterns which are vital in understanding your customers’ behavior and how they can provide an optimal shopping experience and increase sales.

When starting a small business, you can utilise e-commerce platforms to extend your customer base, enhance your business accessibility, and gather important information about customers’ behavior which will help in making sound business decisions.

Focus on environmental and social responsibility

Now more than ever, customers are much aware and conscious of all the environmental and social implications of anything they purchase. They air their views to stores that sell products and services that contradict their values.

Businesses that focus on social and environmental responsibility are expected to bring about better brand reputation and reliability of customers. Small businesses that get involved with the community and support charitable causes as well as work on fair labor practices bring more credibility, and followers, and earn people’s loyalty since they appreciate such a business.

Before starting a small business, do market research to understand your target audience’s values and what they believe in so that when you launch your business, your customer base purchases and appreciates your business.

Adapt to remote work trend

If there is one thing the pandemic has taught businesses, is to adopt the work-from-home trend. Remote work is the practice of employees working from home or from remote locations instead of the formal working settings where digital equipment and internet technology are mainly used.

Remote work allows the parties to be flexible about their businesses as well as employees. Along with health and personal benefits, it facilitates balancing work and personal life and eliminates long commutes that contribute to the increase in employee job productivity. It is also cost-saving since there are no cash outflows for rent, utilities, and office supplies.

When starting a small business and you aim to work remotely, you can consider incorporating your company with a virtual office that obtains a professional address to register your limited company and mail-handling services for your official correspondence. It also has additional services that will help your business operate efficiently.

Invest in AI and automation

AI technology and automation have improved the operational life of businesses. Via the use of computers, businesses can get to know about the current needs of customers, how markets behave, and how their organisations perform.

Small businesses can have an AI-powered virtual agent who can fulfill the customer’s basic requirements such as giving support services, which paves the way for humans to do complex tasks. AI can also cover incessant activities like data entry or inventory management.

Investing in AI and automation can assist small businesses in eliminating inefficiency, analyse market data, and base their decisions on the data.

Though AI has many advantages, it needs to be used tactically since it can cause job displacement. Small businesses should analyse their needs and strengths to determine, in which direction they should invest in AI and automatic innovation.

Staying ahead is not only the issue of money but also a matter of mindset, adaptability, and strategic thinking. Adapting to change, creativity and modern technology will lead to the growth of small businesses.