HR software provider, Sympa today announced the appointment of Thijs Stalenhoef as its new CPO. With over two decades of experience in product leadership and a distinguished track record with industry giants like Apple, Tradeshift, and Booking, Thijs brings a wealth of product and transformation expertise to Sympa’s leadership team.

Mr. Stalenhoef’s proven ability to drive innovation and growth in technology companies make him the right person to help Sympa achieve its vision of unlocking the full potential of the workforce through HR technology.

“It’s great to get started with Sympa and support its journey towards product centricity,” said Stalenhoef. “Sympa’s commitment to aligning business impact with job satisfaction resonates with my passion for building innovative products that make a real impact.

“We’ve already begun reshaping our product to offer even more value for our customers, and I am working with our talented team to contribute to our continued success.”


From his experience at Apple, where he played a pivotal role in integrating computer vision technology into Apple’s product line and building out iCloud Photos, to his leadership roles at Tradeshift and Booking, where he led the product teams responsible for developing groundbreaking solutions in the fintech and travel industries, Thijs Stalenhoef has been part of many significant product breakthroughs across several markets and industries.

Mr. Stalenhoef’s appointment comes at an exciting time for Sympa, as the company continues to innovate and expand its product offerings. His deep understanding of product management at scale, product strategy, and unconventional creativity will be instrumental in driving Sympa’s product vision forward.

“We are delighted to welcome Thijs to Sympa,” said Sympa CEO Jaco Fourie. “His track record speaks for itself, and his experience in building and scaling product driven businesses will be invaluable as we continue to elevate our product portfolio and deliver exceptional value to our customers.”

As for his goals, Stalenhoef hopes “people will make up their minds about me as we continue to work together.” His appointment as CPO is effective from July 2023, and he is based at Sympa’s offices in Copenhagen.