The Top UK beauty Influencers & Bloggers today

If your brand is looking to make marketing brands in the makeup, fashion industry, jewellery or lifestyle industry our list of the top 10 beauty bloggers you need to connect to. Let’s take a look at the top beauty bloggers and influencers in the UK right now.

Louise Pentland

Louise Pentland is a best selling author, successful vlogger, podcaster, public speaker and all-round social media aficionado. Louise started her blog back in 2009 with the aim of focussing on motherhood and living positively and passionately. The hub of all her creative projects, Louise’s blog site contains info on all her creative projects, whilst also including links and information on all her work. Louise’s blog is the perfect place to find inspiration for family adventures, growing a business and being a mum!

Visit Louise Pentland’s beauty blog

Louise Pentland


Zoella was founded in 2009 and is the brainchild of Editor-in-Chief Zoe Sugg. Things are looking a little different for Zoe since the blog was written from her bedroom in Wiltshire and she now runs everything, with help from her team, from an office in Brighton. Featuring highly addictive content with lots of ideas on how to look good and feel great on the inside, Zoella is THE guide to celebrating yourself whilst also having fun!

Visit Zoella

The Nailasurus

Run by Sammy, a UK-based nail blogger, The Nailasurus brings readers the very latest in nail art techniques, affordable nail trends and the latest collections from brands across the globe. Sammy started the Nailasaurus back in 2010 as a result of her passion for nail art, photography and all-things internet related. One the top destinations for nail art on the net, Sammy has since been named ‘Best UK Nail Blogger’ by Scratch Magazine at the Scratch Stars Awards.

Visit The Nailasurus

The Nailasurus
in the frow

In the Frow

In the Frow is a multi-award winning fashion, travel and beauty blog which was established in 2012 by Victoria. Victoria has a PhD in Fashion and works as a Fashion Marketing Lecturer at the University of Manchester. Within just six months of its launch, In the Frow won the Company Magazine Best Newcomer Blog award; following this success by winning the Best Established Blog in 2016 and 2017. In the Frow is now the go-to destination for tips and tricks on everything from fashion, beauty and lifestyle, through to travel and more.

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Gemma Etc

Gemma Etc is blog with the main focus on beauty, whilst also including a range of lifestyle topics. Founded in 2012, Gemma Etc offers news, reviews and honest opinions, Gemma’s goal is to provide impartial advice on the products she loves and those she doesn’t!

Visit Gemma Etc

gemma etc
glam and glitter

The Glam and Glitter

The Glam and Glitter was launched a decade ago by Tamara Kalinic who started out as an aspiring pharmaceutical student who has since become a highly successful entrepreneur and head of a premium eyewear brand. Tamara aims to empower people around the world with her engaging blend of self confidence and a refined sense of aesthetic. The Glam and The Glitter is an exciting place in which to find Tamara’s fashion discoveries, fashion week reports and personalised shopping suggestions.

Visit The Glam and Glitter

 The Anna Edit

Anna Newton’s blog The Anna Edit has gone from strength-to-strength since it was founded back in 2010 and has been featured in Stylist, Grazia, The Guardian, YOU and Metro. Anna also co-hosts the popular podcast At Home With… and has collaborated with brands including Estée Lauder, Selfridges and Space NK.

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the anna edit
Caroline Hirons

Caroline Hirons

Caroline Hirons is a highly trained beautician who has worked in retail for 35 years and has worked as a consultant to brands in the beauty industry for 15 years. Caroline’s blog is a one-stop-shop where you can find everything beauty-related: from advice and reviews, through to cheat sheets and more. Caroline aims to provide information on the core basics of skin care, whilst breaking down the jargon and providing an impartial opinion to help you make your own decisions.

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Couture Girl

Kayleigh Johnson, a journalism graduate based in Manchester, set up the Couture Girl blog in 2011 with aim of sharing her thoughts on beauty products and the beauty industry. Shopping is also one of Kayleigh’s passions and she loves sharing reviews, details of hauls, current favourites, wish lists and much, much more.

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Couture Girl
Katie Sooks

Katie Sooks

Katie Sooks is a British vlogger, L’Oréal model and Glamour Magazine contributor who has also presented a BBC Newsbeat documentary on the psychological impacts of acne. In her blog Katie discusses everything from her journey through womanhood, through to beauty, relationships, dating and even true crime conspiracies!

Visit Katie Sooks’ beauty blog