Packaging is often seen as bottom of the list of modern inventions that are kind to the planet. But thanks to a new initiative by Packhelp in collaboration with One Tree Planted, e-commerce businesses now have the opportunity to actually reforest the planet with their packaging orders.

It is estimated 80,000 acres of trees are cut on a daily basis around the world. Based on the quantity, size and type of their customer orders, Packhelp and One Tree Planted calculate how many trees are used for each order, then actually plant additional trees to more than offset the amount used.

The tech-start up specialises in creating and ordering custom-branded packaging made from certified materials that don’t harm the environment, encouraging businesses to boost their own green credentials.

Thanks to the new innovation of sustainable packaging, Packhelp plans to grow its range of products with the aim of launching 10 new eco-friendly types of packaging by the end of 2020.

All of the company’s packaging is now certified with the Forest Stewardship Council’s FSC mark, the most recognisable proof of sustainability in the industry.

Konrad Kwiatkowski, CMO & Co-Founder at Packhelp said: “As a packaging producer, we realise we have a great deal of responsibility to ensure our carbon footprint is as low as possible. As a start-up we have the opportunity to make a real difference in the way our products are manufactured, meaning end users have access to much more sustainable packaging options. We know 78% of brand owners favour sustainable materials and 66% of end customers choose brands with a sustainable promise, so we hope to meet this growing need.

“The FSC mark and our One Tree Planted partnership will give any e-commerce business the peace of mind that we offer eco-friendly products and alternatives to any plastic packaging. Our experts can develop a more sustainable solution for bespoke packaging.”