Sandbach-based travel specialist, Three Little Birds PR has been appointed by the UK’s first carbon neutral coach holiday tour operator, Toureasy. The newly launched tour operation pledges to offer coach holidays that don’t cost the earth…but will help save it.
Three Little Birds PR will develop and implement a strong PR plan, delivering a full press office service and media relations. By building awareness of the brand with UK media, creating content and managing press trips, the agency will support Toureasy’s mission is to open up sustainable travel through a flexible, low-cost business model.
Automatically offsetting 100% of the carbon emissions of all their affordable short breaks, including transport, hotels and excursions, Toureasy is the first and only coach tour operator in the UK to take this approach.
The account will be overseen by Three Little Birds PR founder, Sheila Manzano and will report to Sean Taggart, a veteran of the travel industry and founder of Toureasy.
Sheila Manzano, Three Little Birds PR said:
“To be involved with such an innovative start-up that has the potential to impact people’s attitudes toward travel is very exciting. We are already witnessing people making a conscious effort to adapt their lifestyle to protect the planet and post-pandemic the signs are strong that people want to holiday more sustainably. Toureasy takes that responsibility on board.”
Sean Taggart, founder of Toureasy said:
We’re really pleased to be working with Sheila and Three Little Birds PR. She has a great contact network and really gets what we are trying to do. Building relationships and working successfully with the media is critical to our success and we feel confident under Sheila’s wing”
