Whilst the Coronavirus has sadly brought many businesses to a standstill across Wales, one family-run Carmarthenshire food company is bucking the trend.
Tregroes Waffles in Llandysul is celebrating this week, after its toffee waffles are to be stocked in all Aldi stores across Wales, as part of the supermarket’s Specialbuy range from today (Thursday 21st May).
Rhys Jones, Sales Manager at Tregroes Waffles, is thrilled that the waffles have made the shelves of Aldi.
He comments: “As a relatively small company, we couldn’t be happier that our waffles are to be on the shelves of Aldi until they have all sold out.
“Over the last 37 years, the company has grown significantly – it started as a one-man production by our Managing Director, Kees Huysmans, who brought the idea for the waffles over from the Netherlands – and armed with his waffle iron, he began making them at home, for shops and local food markets.
“Fast forward 37 years and we now have a team of 20 who are all pivotal in making the business the success that it is today, but with the local community still very much deep rooted in the many activities we do.”
Rhys’ hopes for the future are for local companies everywhere to dig their heels in and fight back for their share of the market in order to kick start the local economy once again, and for local people to support small businesses everywhere – whether that’s buying a packet of waffles in Aldi until they sell out, or shop on their high street when lockdown is over.
“The local community of Wales will be absolutely essential for small business to survive and thrive once again,” adds Rhys.
“The Aldi partnership is so important for us and so too is our online business for people outside of Wales. We are confident that the love and support our fans have shown us on social media is replicated in Aldi stores too.”