ZAG Drinks, a pioneering alcohol-free brand, has appointed John Nicolson as Chair of its newly formed Advisory Board. Bringing extensive experience within the drinks industry, the start-up is confident that Nicolson’s new appointment will continue to establish ZAG as market leaders and will accelerate its growth plans for 2022 and beyond.
With over 4 decades of experience of senior-level experience in both the UK and international drinks markets – with previous positions including Chair at AG Barr, President Heineken Americas, Chairman of International Beer and PLC Director S&N – John is set to bring a suite of specialist skills and expertise to his latest role.
In addition to heading up ZAG’s Advisory Board, John has also previously held non-executive positions on the boards of businesses including Stock Spirits Plc, CCU SA (South America), United Breweries India, Baltika Breweries Russia and North American Breweries Inc USA.
Commenting on his appointment, John said:
“I am delighted to be joining ZAG’s Advisory Board as Chair at such an exciting stage of the business’ development. With more consumers than ever demanding a better choice of non-alcoholic adult drinks suitable for socialising, now is the time for ZAG to grow its share of voice within a dynamic, ever-evolving market.”
Having formed its Advisory Board to provide a wide range of experience for the executive team to draw upon – and to capitalise on the momentum of ZAG’s recent crowdfunding campaign success – the team are confident that John will play a strategic role ahead of the business’ future product innovations and campaigns.
What’s more, the team are in the process of confirming other key appointments to the Advisory Board, in line with its ambitious growth plans, within the coming months to further diversify its skillset and industry insight.
ZAG’s Managing Director, Bonnie Hatcher, added:
“It’s fantastic to have John’s support as Chair of ZAG’s newly formed Advisory Board. His vast wealth of experience across a multitude of senior drinks industry roles and within the marketing industry will bring an even greater focus to our plans for market expansion in 2022 and beyond.
“I’m confident that John’s expertise will perfectly complement the current skill set of the team and will take us to the next level and set us apart as the top choice for non-alcoholic social drinks – watch this space!”
One of the UK’s leading NOLO start-ups, ZAG was co-founded by Fraser Duncan and Jerry Goldberg in 2020 after realising there was a gap in the market for an adult drink that was low-sugar, doesn’t contain alcohol nor compromise on flavour or ingredients. Having appointed Bonnie Hatcher as Managing Director 7 months ago, the business has gone from strength to strength since its inception.
