AvaTrade, an award-winning online broker with millions of users, has today launched its exciting new multi-channel brand campaign, Be More Bolt. The television advert features global sporting icon and eight-time Olympic gold medallist, Usain Bolt – the company’s official Brand Ambassador. Produced in partnership with Huddle Creative, the 30-second advert will first be broadcast on Thursday 21st October across mainstream TV channels.

The commercial gives us an insight into what makes Usain Bolt, the fastest man in the world, tick, as well as what drives him to succeed and what inspires him to try new things, even after he’s left the track. He’s now a musician, a father and importantly, an investor. He wants the audience to “make the jump” and join him to trade online with AvaTrade, which is demonstrated by Bolt making the jump – from a plane. The advert is inspired by the exciting and professional nature of trading with AvaTrade and communicates that you can ‘Be More Bolt’ by signing up to AvaTrade.

Dáire Ferguson, CEO at AvaTrade, said: “We are thrilled to have produced such a fantastic brand campaign, featuring a wonderful television advert. We believe Usain Bolt is the perfect individual to star in this advert as investors and athletes have a number of similar characteristics. They need to be driven, quick to react, and dynamic to get to the top. This is why we’re so excited to be working alongside Usain Bolt, an individual who shares our views and outlook on what is required to achieve success.”

“What’s more, this year is a big one for us as we are celebrating our 15- year anniversary. We wanted to do something special to mark the occasion and this advert is part of that. This is an exciting step forward for AvaTrade.”

In August of this year, Usain Bolt, winner of 19 Olympic and World Championship gold medals, joined up with AvaTrade to become the company’s new Brand Ambassador. AvaTrade is dedicated to revolutionising the online trading industry by providing a trustworthy, innovative, educational, and user-oriented trading environment that empowers people to invest and trade with confidence. AvaTrade and Usain Bolt’s partnership is based on the core values that potentially make a successful trader as well as a world-class athlete: being goal oriented, self-awareness, dedication, training for success, and above all, uncompromising professionalism.

This television advert featuring Usain Bolt will enhance AvaTrade’s position as a gold standard, world-leading online broker that is focused on providing its clients with the best training, technology, risk management tools, and educational guides needed be successful while building a winning mentality to aid in their endeavours.