DIGISEQ, the wearable payments tech pioneer, has today revealed details of a partnership with prepaid provider Payme Swiss, that gave fans attending the 2023 UEFA Champions League final more choice in how they pay, through a contactless vegan ‘leather’ key fob made from apple skin waste.
The 2022/23 UEFA Champions League season, which concluded at Istanbul’s Atatürk Olympic Stadium last month, is the most prestigious competition in European club football, with 32 top clubs across the continent playing for the right to be crowned champions.
DIGISEQ’s chip-enabled device came pre-loaded with €20 to be spent on-site at the Atatürk Olympic Stadium, whilst also enabling guests to check in their coats and bags in the cloakroom and redeem e-vouchers for half-time food and beverages via mobile readers.
By tapping their fob on the back of their mobile phones, users could find out their remaining balance, information about the day, and learn more about a charity campaign to support children affected by the recent earthquake in Turkey, in an intuitive and app-less way.
Iain Case, DIGISEQ Solution Integration Manager, says: “We’re delighted to have showcased the limitless possibilities of our wearable technology solution at the UEFA Champions League final. 750 guests at this year’s final experienced the benefits of sustainability-focused contactless payment. DIGISEQ’s innovative use of wearable technology is opening the gateway to countless immersive experiences for millions of sports fans, all of which are now easily accessible through wearable gadgets that effortlessly travel with them.
“Our technology has already been embraced by financial super app, Curve, high-end brands like Philippe Starck, and other significant events like the 2019 Golden Globes Awards. Encouraged by UEFA’s successful adoption of our solution to create extraordinary fan experiences, we are starting to witness growing interest from sports clubs and venue operators, who have recognized the advantages of enabling secure contactless payments and digital ID verification via wearable gadgets.”
DIGISEQ’s wearable tech is speeding up venue entry times, and creating faster footfall at sales points with quick contactless transactions that eliminate the need for fans to carry cash, with real-time transaction data helping venues to create valuable marketing insights to draw fans closer while also boosting revenues.
DIGISEQ’s fast-growing momentum comes amid an exciting time for wearables as they break into the mainstream market, and are expected to have a market value of $171.38bn by 2032, a projected growth of more than $150 billion.
DIGISEQ’s mobile personalisation and tokenisation ensures all provisioned payment data is fully protected, with contactless transactions secured in exactly the same way as card or phone NFC payments. By promoting use of wearable tech, brands, banks and issuers can reduce their reliance on producing plastic cards, as DIGISEQ handles the over-the-air personalisation and payment enablement of the wearable item from end to end, saving banks and original equipment manufacturers vast amounts of time and money. Additionally, this also helps to significantly reduce the amount of plastic used for cards, improving environmental and sustainability efforts.
DIGISEQ’s ground-breaking technology is revolutionising wearable payments by allowing consumers to register and activate their own item using their payment card, through DIGISEQ’s Manage MiiTM mobile app, which can be white-labelled with the branding of its clients, essentially making it an invisible payments partner.
