New collaboration between BeLive Technology and popular Japanese video platform to enable live streamed auditions for artists and boost new talent discovery within the entertainment industry
Leading Singapore-based live commerce and shoppable short video provider BeLive Technology has, today, announced a new partnership with Japanese entertainment platform, mysta. This new collaboration will enable mysta to offer interactive live streaming capabilities to artists so that they can audition and showcase their talents through technology for the first time. BeLive Technology operates from Singapore and Vietnam and, to date, has delivered over 5 billion minutes of live video to over 100 million viewers worldwide.
Founded in 2017, mysta is a platform that is dedicated to discovering and promoting talented actors, actresses, voice artists, vocalists, and models that are seeking to gain better recognition of their skills, connect with industry professionals, and increase exposure. This new solution, powered by BeLive Technology means users can stream interactive auditions at both a local and nationwide level, offering participants real-time engagement and feedback. While it is possible to produce videos directly from mysta’s existing platform, this new solution goes beyond that, by supporting live streaming and immediate online interaction. Furthermore, BeLive Technology and mysta plan to jointly add new live video capabilities to their existing portfolio for the Japanese market in the future.
In Singapore, live streaming is commonly used by younger generations. A Marketech Apach survey found that 4 out of 5 Singaporean respondents aged between 18 and 24 said they were likely to purchase products from live streaming. In addition, data from Gallup shows that, within a work setting, employees are almost four times more likely to be engaged when they receive meaningful feedback. Now equipped with BeLive Technology’s live streaming capabilities, mysta is looking to capitalise on the popularity of live streaming and will be able to offer an interactive and captivating platform for content creators, producers and fans to connect and thrive.
Commenting on this new partnership, Kenneth Tan, CEO of BeLive Technology, said:
“We are excited to partner with mysta and power video-first engagement for Singaporean audiences. Under Morikawa-san and Takahashi-san’s leadership, mysta has demonstrated a strong commitment to innovation and elevating the entertainment industry. We are delighted to advance the adoption of live video in Singapore with mysta.”
Speaking about the collaboration, Akihito Takahashi, CEO and President of mysta, said:
“We are delighted to partner with BeLive Technology, a leader in live streaming solutions. By harnessing BeLive Technology’s expertise, we can enhance the live streaming experience on the mysta platform, enabling content creators and aspiring talents to connect with their fans and unlock new opportunities.”
