The report notes that Medallia is an ideal fit for “customer experience pros and digital business leaders at customer obsessed organisations”
Medallia, the global leader in customer and employee experience, today announced that it has been named a Strong Performer in The Forrester Wave™: Customer Analytics Technologies, Q2 2024.
This report evaluated 11 vendors based on 34 criteria within the categories of Current Offering and Strategy across the vendors.
“Medallia’s placement as a strong performer in this report speaks to the impact of placing native analytics at the core of our platform since our founding,” said Alex Glanz, EVP, Strategy and Corporate Development at Medallia. “Our customer analytics capabilities ensure that actions are driven by comprehensive data across the complete customer journey and can enable the entire organisation to take the right action at the right time.”
Forrester states in the report that “with its customer experience roots, Medallia thrives on unstructured data sources — it can process audio call centre data in real time and boasts strong natural language processing capabilities honed over years of client engagements.”
“Our patented in-memory analytics and our decades of AI development are still core differentiators that empower our users to run complex calculations on massive amounts of structured and unstructured real-time data allowing for the quick ability to fire off actions to other systems,” said Simonetta Turek, Chief Product Officer at Medallia. “The world’s largest organisations choose Medallia for our ability to handle their scale and complexity in delivering the advanced analytics that quickly identify root cause and prescribe next best actions to exceed business goals.”
Forrester also notes that “Medallia is an ideal fit for customer experience pros and digital business leaders at customer obsessed organisations.”
