The new business klaxon has sounded once again at Nifty Communications, as the sports marketing agency announces its latest client, the Women’s Sports Alliance (WSA).
This announcement comes just weeks after Nifty announced its work with Warriors Women RFC, as the team, spearheaded by former Chelsea FC PR man Christian Collison, puts women’s sport at the forefront of its client portfolio.
Nifty is providing the WSA with PR, optimisation and creative support, as well as strategic social media expertise, to help the alliance grow and establish itself as the number one source of information and support for elite female athletes.
The Women’s Sports Alliance serves as a platform for celebrating and elevating women’s achievements in sports, providing a voice for female athletes and promoting their visibility and recognition. Through its work, the Women’s Sports Alliance creates a more inclusive and equitable landscape, ensuring that female elite athletes receive the support, resources and opportunities they need to thrive and excel in their respective sports. By amplifying their stories and advocating for their rights, the WSA helps pave the way for a brighter future women’s sport.
Jordan Guard, founder and managing director of the WSA, said: “In the pursuit of furthering our position as a value-adding leader in women’s sport, the Women’s Sports Alliance has found a formidable ally in Nifty Communications. Together, we unite to add as much value as we can to female athletes around the world and to brands that support women’s sport. With Nifty’s support, the growth of our WSA platform will enable us to further amplify the voices of female athletes, and champion a future where equality and opportunity flourish within competition and post-athletic retirement. With their expertise and passion for women’s sport, trusting Nifty was a no brainer and is a resolute stride towards advancing a world where every female athlete’s story inspires generations and paves the way for a more inclusive sporting industry.”
Christian Collison, founder of Nifty Comms, added: “We’re excited to partner with the Women’s Sports Alliance. Like ourselves, they are focused on changing the sports industry for the better and we’re looking forward to supporting the organisation in what is a vital time for their growth.
“This partnership, alongside our work with Warriors Women RFC, is testament to the team we have here at Nity, who are dedicated to supporting women’s sport.”
Nifty Communications is a specialist sports marketing agency that works with sports organisations and businesses to unlock new, sustainable revenue streams and enhance growth through monetised distribution of their content.
