PR expert Fiona Scott, whose Swindon-based company Scott Media helps clients gain local, national and international media coverage, has launched a YouTube channel about PR, the media and small business.
Called ‘Reel PR with Fiona Scott’, the live monthly broadcast aims to build on Fiona’s successful podcast, ‘PR Not BS With Fiona Scott.’ Reel PR is being produced in collaboration with Swindon-based Visual PR, which specialises in creating talk show style, interactive programmes, broadcasting on YouTube and Facebook.
“After the success of my podcast is seemed obvious to translate this into a YouTube channel,” said Fiona, whose career began in journalism over 35 years ago and has spanned newspapers and television.
“The chat show style suits me, with my broadcast background, and it’s another way of being visible while doing something I enjoy. It means I can share interesting people stories to an even bigger, global audience.”
Fiona’s podcast launched two years ago and has had nearly 3,500 downloads. Its audience is mainly UK based but there is a significant number tuning in from Europe and North America, with South Africa and Asia the next biggest audience.
Reel PR will capitalise on this international popularity by placing a focus on media, PR, marketing and general advice for businesses or people who trade across borders, whether they sell products or services.
The first edition of Reel PR featured Fiona chatting to Visual PR’s founder Chris Dawes, but future editions will also include guests such as journalists, Scott Media clients, and other experts who will share their stories, expertise and tips.
Fiona said: “We will talk a lot about PR, of course, but it will have a more global, world view. My first guest will be John Boitnott, who is a financial journalist based in San Francisco, and I’ll also interview some of my clients who trade across borders or have a more global outlook.”
The show’s target audience is small businesses worldwide, which, even though they operate in different areas, will have similar issues and challenges.
“It is also a platform to showcase some of my clients who run businesses which cross borders. Some may even want to start their own YouTube channels, with Visual PR’s help, because that will also build their visibility.”
The next edition of Reel PR will be shown on February 9 at 3pm GMT.
