Leeds-based integrated agency, ilk has been appointed by UK bathroom retailer Sanctuary Bathrooms to implement its Digital PR and Social Media activities.
Sanctuary Bathrooms is an independent and family-run leading bathroom business based in Leeds, operating both online and with a traditional bricks-and-mortar showroom. The company prides itself on helping customers move bathrooms away from being a functional area in the home to a space of solitude, oasis, and relaxation, designed in a style to suit them. The company has recently undertaken a period of growth including expanding their warehouse, also in Leeds.
Following a competitive process reviewing marketing activity, ilk has been appointed to execute Digital PR campaigns, press office, and support with ongoing content, as well as run creative social and paid campaigns both to support PR activity, and as standalone campaigns.
Sanctuary Bathrooms joins ilk’s growing list of clients in the home, interior, and property space.
Nev Ridley, Managing Director at ilk Agency, commented: “As an integrated agency, we’re always on the lookout for opportunities to broaden our scope of clients across our service offerings. We were incredibly excited by Sanctuary Bathrooms’ brief to run their Digital PR activity and thrilled that we were able to support them with additional Social and Paid work. We’re proud to support Sanctuary Bathrooms going forward and look forward to working closely with them to successfully support and deliver their PR, content marketing, and social strategies.”
Mark Fullilove, Digital Marketing Manager at Sanctuary Bathrooms, commented: “We felt that we were at a real cross-roads in our marketing given how the landscape is changing all the time. As such, we were keen to exploit some of significant and positive results we have seen with the launch of our new website by equally capitalising on existing, and growing, marketing channels to enhance our business growth already achieved in recent years.
“We were very selective about the type of agency we were looking to work with and, after diligently researching agencies from a variety of backgrounds and expertise, and knowing that the bathroom market is incredibly competitive, ilk was the one that stood out with their cross-channel approach to help drive our business forward.
“Their background working with some recognisable brands creatively, experience and knowledge with PR and social media, as well as commitment and vision to us as a brand were real key driving factors.”
ilk offers a range of services including branding, strategy, video, design, PR, social and paid media and digital and SEO.
