Sparbar Ltd. hosted over 50 fitness industry movers and shakers to this year’s global SPARBAR® Corporate Event. Participants included Amy Zhou, chair of the United Nationals Sports Culture Foundation in Asia, Professor Mark Watson-Gandy, British corporate lawyer and educationalist, and Ray McCline, Atlantic City Boxing Hall of Fame President & Founder, amongst the other highly valued SPARBAR® board members and mission and vision supporters. The 3-day-event took place at the iconic Institute of Directors in London, included a visit to the UK warehouse facility, and a visit to a boxing community gym in Leamington Spa, UK.
Jasvinder “Jazz” Gill, innovator in boxing equipment, founder of the SPARBAR® brand and CEO and President of Sparbar Ltd (UK) and Sparbar Inc (USA), took the opportunity of a rare meeting in times of a global pandemic to share the drive and passion behind SPARBAR®.
“We are in online meetings and calls all the time, but it was a chance for the corporate stakeholders to experience the brand up close and personal,” Jazz says about the event.
“The driving force, and what the SPARBAR® brand really is about, is the youth,” Jazz started his introductory speech. About 60 kids worldwide are currently part of the SPARBAR® kids & youth talent development programs.
Three of them, SPARBAR® ambassadors Jaya AKA Jayweather, 11 year old England Boxing Champion, with her best friend Serena Mali, 12 year old England Boxing Champion, and Jayden ‘The Predator’ Price, 9 year old World Champion in Boxing, joined to showcase their impressive skills on the SPARBAR® PRO to the boxing and fitness industry professionals.
About the journey of SPARBAR® as a brand, Jazz said: “We are flying the British flag of innovation.” The UK born-and-raised also spoke about the decade he bootstrapped Sparbar from a “stick-in-a-bucket” idea to the global brand it is today, first becoming a viral sensation in 2015.
The annual global corporate event was a celebration of all the great work that has been done throughout the pandemic, where the SPARBAR PRO® came into action mostly as the perfect home workout device. The event offered a look behind the scenes, and a retrospective of the journey that made the success.
Jazz: “What makes a brand truly successful are the values, is your ethos. That will take you where you need to go.” The advocate for inclusion and diversity closed with the words: “SPARBAR® is all about change.”
