Sustainable home and lifestyle brand Their Future has appointed Tiffany Watson as its first celebrity brand ambassador.

The former Made in Chelsea star, who welcomed her first baby with husband Cameron McGeehan in June last year, has been unveiled as the celebrity face of Their Future and its first-of-its-kind, super soft touch, environmentally-friendly baby blanket.

The new partnership is being launched at The Baby Show, the UK’s premier baby and parenting event, which Tiffany will be attending with Their Future this Friday (1st of March) at ExCeL London. Tiffany will be on stand i22 from 10.30 am to 12.30 pm.

As well as representing the brand at the show, Tiffany will be supporting Their Future with a high-impact social media campaign and creating engaging digital content over a 12-month period.

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A spokesperson at Their Future commented: “Tiffany’s commitment to sustainability and eco-conscious lifestyle choices mean she is perfectly positioned to represent Their Future and our much-loved, recyclable baby blanket. We are thrilled to be working with Tiffany and look forward to launching the partnership at The Baby Show.”

Tiffany added, “I am so excited to announce myself and Jude as the ambassadors for Their Future. We have loved using this blanket since Jude was a newborn, it has zero microplastics/micro fibres and is the first truly eco-friendly baby blanket.”

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