Award winning camping brand OLPRO has teamed up with Birmingham-based marketing agency Digital Glue. The aim is to shine a spotlight on the brand’s sustainable mission and raise the profile of the UK’s only B-Corp certified camping company.
OLPRO’s 2024 strategy includes the launch of their new sustainable material; OLTech Re-pro, which is made from recycled single-use plastic bottles. This affirms the company’s commitment to sustainability, a mission which is reinforced throughout the brand. From their lifetime warranty to the durability of their products which mean you only need to buy it once, actionable sustainability is at the core of OLPRO.
Digital Glue, a full service marketing agency based in Birmingham’s city centre, will be working with OLPRO, amplifying its message through targeted PR campaigns. Digital Glue’s team already has a track record of supporting businesses in their home of the West Midlands, having worked with Midven for a number of years.
“Teaming up with Digital Glue is a strategic move for OLPRO as we continue to prioritise and amplify our sustainability initiatives. Digital Glue’s proven track record and commitment to driving impactful PR campaigns align seamlessly with OLPRO’s mission, making this collaboration a natural progression in our journey,” said Daniel Walton, founder at OLPRO.
Digital Glue’s owner, Javan Bramhall, expressed enthusiasm about the collaboration, stating, “We are thrilled to be working hand-in-hand with OLPRO, an industry leader that shares our values. Together, we aim to not only raise awareness of OLPRO’s commitment to sustainability but also work together to amplify the exciting level of innovation happening in and around the West Midlands.”
This partnership will enable OLPRO to share its work on sustainability as the team gears up for an impactful 2024, and to show the strength of business in the West Midlands.