Digital marketing analytics platform, Beacon, is teaming up with David Rothwell, bestselling author of Clicks to Money, to deliver a Google Ads masterclass aimed at helping advertisers optimise their campaigns for better performance and Return on Investment [RoI].
The free virtual event, which is due to take place live from 4pm GMT/12pm ET on Wednesday 28th April, will see David share with participants his unique, profit-driven engineering and maths-based approach to Google Ads, which stems from his 20 years’ experience in corporate IT management, including with KLA-Tencor, Hewlett-Packard and Olivetti.
David has written a number of books on the Pay-Per-Click [PPC] industry, including The Google Ads Bible for eCommerce, and co-authored the number one Amazon bestsellers Sales Genius #1 and Remote Working.
He has also delivered talks at conferences for Perry Marshall, Ken McCarthy, PPC Hero and TeCOMM in locations including Maui, London, New York, Chicago, Bucharest, Minneapolis, Atlanta and Dallas.
Speaking ahead of the event, David said: “The question that advertisers need to ask themselves is, ‘Are my Google Ads working for me?’.
“Many don’t know the answer to this question and are losing, wasting, or gambling with their money as result.
“Yet for eCommerce merchants with shopping carts and money changing hands online, there’s no place to hide when it comes to sales, revenue, and return on your Google advertising investment.
“In 2021, even in the grip of the global pandemic, more people are looking for more products, and more advertising money is spent on Google Ads than ever before.
“Making money with Google Ads is just maths, and this masterclass will reveal the three most important numbers that you need and how to find them.
“If you are making these common mistakes with Google Ads and saying no to more money, find out what you can do with this free event.”
Beacon’s CEO, Nigel Bridges, also speaking ahead of the event, said: “We are very excited to be joining forces with David to offer this fantastic, free virtual event to advertisers who want to get the most out of their digital marketing campaigns.
“This is a unique opportunity to gain some truly invaluable advice and insights from a leading expert on PPC advertising, and I would urge anyone who is interested to book their spot without delay, as spaces are limited.”
Co-founded by entrepreneurs Nigel Bridges, Mike Townend and Stewart Boutcher in 2016, Beacon is a marketing analytics platform that helps users manage and improve their campaigns. Beacon monitors campaign traffic across all channels in one dashboard, with click fraud detection enabling users to understand exactly how much of their digital advertising budget is wasted by bot clicks and ultimately distorting results.
