Body Fit Training (BFT), Australia’s fastest-growing fitness franchise, has kickstarted 2024 by strategically expanding its international footprint in the UK and Asia-Pacific. The brand has not only welcomed its second Scottish franchisee in Glasgow but is also rapidly progressing the franchise’s aim to open 150 studios across the UK within the next three years.
With Asia-Pacific now being the number one global growth leader in fitness, BFT has also recently celebrated the entry of two new markets in Indonesia and South Korea. The multi-studio franchisees will add more than nine territories between them over the next two years. This development builds on BFT’s commitment to provide world-class fitness to as many communities as possible, including Malaysia and Hong Kong only last year.
Scotland is proving to be a prosperous market for BFT, with the second franchisee having just signed an agreement. A strong advocate of BFT already, co-owner Colin Fraser has two successful studios in Sydney and didn’t need convincing to open a new site when he returned to his roots in Glasgow. Due to open the first of many studios this summer, Colin has grand plans to bring his passion and 15 years of entrepreneurial experience to his new BFT business venture with business partner Tony Smith.
“Having relocated back to my hometown of Glasgow with my wife and young family, I knew I wanted to bring the BFT brand back with me and replicate what I had achieved in Australia. The UK fitness market is really progressive, and people understand the importance of having a balanced approach to health and wellbeing, so I am confident that the local residents will be really excited to see us open a studio. We are very close to signing a lease on a studio, so then it’s all systems go.”
2024 is already proving to be an exciting year for BFT both in the UK and internationally, and it highlights the demand for world-class training programmes and practices both in the UK and worldwide. “We are rapidly signing up new franchisees in the UK, which is testament to the success of our existing studios, all of whom are excelling with their member numbers,” commented BFT Founder Cameron Falloon. “By having master franchisees in Asia-Pacific, we are able to continue our strategy to partner with experienced, well-resourced operators who have specific market expertise to strengthen our global presence. There is significant opportunity for BFT to expand its presence around the world and to grow the brand with new and existing international multi-unit operators to serve even more members around the world. Only last Saturday, 2nd March, we launched our first European studio in Barcelona with 155 members and it was a great success for both franchisee and the local community.”
With 550+ franchisees across Asia-Pacific, Europe, North America and the UK, BFT now has 300 franchises open and sold over 700 territories globally. The franchise was also nominated a finalist in the recent Global Franchise Awards 2024 for ‘Best Fitness Franchise’.
