Tony Guerion, Cellhire's new CEO

Cellhire, an international connectivity expert specialising in mobile communications and M2M/IoT services today announces the appointment of Tony Guerion as its new CEO.

Guerion will join Cellhire at the start of February bringing with him over 27 years of experience in business leadership and management in the communications industry. Guerion joined Vodafone in 2010 and rose to become Global Head of Sales for IoT in 2016.

Tim Williams, Cellhire’s Chairman and Founder commented “The board and I are delighted to welcome Tony as Cellhire’s new Chief Executive Officer. His extensive experience in the telecoms industry and his knowledge in the IoT space perfectly align with our business ambitions.”

An MBA graduate of the London Business School and fluent in several languages, Guerion has also held the post of CEO of Vodafone France since 2019.


20+ years’ experience in IoT

In 2022, mid-market private equity firm LDC made a substantial investment in Cellhire, which has enabled the company to make significant progress in establishing itself in the IoT connectivity marketplace. “Tony’s more than 20 years in IoT will build on that investment and help us grow in Europe, North America, and Asia,” says Williams.

Guerion comments “It’s a great privilege to join Cellhire during this exciting phase of the company’s expansion. Cellhire has developed a powerful IoT proposition, powered by its MVNO on Orange France, and I look forward to building on the great success the business has already achieved in its global growth”.

Cellhire, recently announced the expansion of its IoT connectivity solutions enabled by a new Framework Agreement with Orange France. Through this agreement, Cellhire is enhancing its IoT proposition through roaming offerings in more than 220 global destinations with 700+ network operators allowing the company to provide seamless connectivity for its customers and indirect channel partners.

Connectivity resilience

Guerion emphasises: “The significance of IoT devices in 2024 is greater than ever before. It plays a crucial role in improving productivity, streamlining operations, and revolutionising various industries. However, their effectiveness is entirely dependent on consistent connectivity.”

“That’s where Cellhire comes in. Its suite of IoT connectivity solutions provides the resilience and cost-effectiveness that customers and partners alike have come to expect.”

Alongside its IoT offering, Cellhire is a full-service provider for Vodafone, O2 and EE providing mobile airtime to direct and indirect channel partners and is also a long-standing connectivity provider in the global events space including FIFA World Cups, Olympic Games – including the Paris Olympics 2024 – and Rugby World Cups.

About Cellhire

Cellhire is a leading global telecoms provider of mobile communications, M2M/IoT services and data connectivity to enterprise clients and indirect partners worldwide.

Established in 1987, the group serves EMEA, Americas and APAC with offices in the UK, USA, France, Germany and Japan. Partnering with mobile network operators globally, Cellhire provides access to mobile connectivity at market-leading commercials to companies worldwide.

The company is committed to delivering the highest standards of customer service which is underlined by its continued attainment of ISO 9001, the internationally recognised quality standard. Cellhire has worked with Investors in People (IIP) since 2004 and holds the “We Invest In People” Gold standard. Additionally, the company won the highly coveted Queen’s Award for International Enterprise, as a result of its success as a specialist in the delivery of global mobile communication solutions.

Cellhire is a member of the GSMA – a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation that helps business and society thrive.

Cellhire was a pivotal supplier to the NHS during the COVID19 pandemic. Working in partnership with UK network operator O2, Cellhire delivered critical mobile connectivity for vaccination centres across the United Kingdom to ensure that healthcare professionals and their devices remained connected to allow them to effectively deliver the vaccination programme.

Cellhire has established itself as a market-leading connectivity provider for global events providing a range of voice, data and device solutions at landmark events including the Olympic Games, the FIFA Men’s and Women’s World Cup and the Rugby World Cup. Cellhire will be a leading provider of connectivity for the upcoming 2024 Olympic and Paralympic Games in Paris this summer.

Since 2019, Cellhire has attained ISO 27001, the internationally recognised Information Security Management System Standard (ISMS).

Cellhire recently secured a significant investment from mid-market private equity house LDC for a minority stake, to accelerate its substantial growth plans.