Left, James Howard, Cellhire Channel Development Manager - IoT, with Kevin Foley, Cellhire Channel Development Manager - Mobile,

Cellhire, a global provider of mobile communications, M2M/IoT services and data connectivity, announces the expansion of its channel development team. The growing business has appointed Kevin Foley as Channel Development Manager – Mobile, and James Howard as Channel Development Manager – IoT.

Foley joins Cellhire to support its mobile business in the channel while Howard will be focusing on supporting partners who are expanding into the IoT space.

“I’m pleased to welcome Kevin and James to our team,” says Matt Bennett, Managing Director, Cellhire. “Their wealth of experience and industry knowledge will strengthen our channel development efforts. With their expertise, Cellhire is well-positioned to further enhance our offerings and provide exceptional services to our partners.”

Foley brings over two decades of telecoms expertise, including a decade as an account manager for Cable and Wireless and BT, where he drove sales of fixed line, data, Mitel and Avaya in the corporate business space.


Foley then migrated to the channel, spending the last 10 years working with major partners including Vodafone, Daisy, and Giacom (DWS). His deep understanding of the industry will play a vital role in expanding Cellhire’s partner base in the UK.

“I’m looking forward to helping both new and existing partners with our voice and data solutions, during what is a period of rapid growth at Cellhire,” says Foley.

Howard brings extensive experience to his new role, having worked in the channel since 1996. His background includes working with companies such as HPE, Apple, and Adobe.

“The potential for adding IoT connectivity to the portfolio of indirect channel partners is immense,” he says. “It will be great to be working with a diverse range of businesses, such as IT VARs, system integrators and managed service providers, to showcase the possibilities of Cellhire’s IoT offerings.”

Howard’s passion for channel sales and innovation led him to work with various start-up companies, where he honed his skills and understanding of the diverse marketplace. He will contribute to Cellhire’s strategic growth in IoT, using his expertise to drive change and nurture innovation.

Over the last five years, Cellhire has become a prominent player in the partner channel and IoT market. It has established itself as an MVNO on the Orange France network and as an ISP for Vodafone, EE and O2, and its white-labelled SIM management and ATLAS Billing systems are popular with partners in the channel.

About Cellhire

Cellhire is a leading global telecoms provider of mobile communications, M2M/IoT services and data connectivity to enterprise clients and indirect partners worldwide.

Established in 1987, the group serves EMEA, Americas and APAC with offices in the UK, USA, France, Germany and Japan. Partnering with mobile network operators globally, Cellhire provides access to mobile connectivity at market-leading commercials to companies worldwide.

The company is committed to delivering the highest standards of customer service which is underlined by its continued attainment of ISO 9001, the internationally recognised quality standard.

Cellhire has worked with Investors in People (IIP) since 2004 and holds the We Invest In People Gold standard. Additionally, the company won the highly coveted Queen’s Award for International Enterprise, as a result of its success as a specialist in the delivery of mobile communication solutions overseas.

Since 2019, Cellhire has attained ISO 27001 for its in-house automated billing and provisioning engine, the internationally recognised Information Security Management System Standard (ISMS).

Cellhire recently secured a significant investment from mid-market private equity house LDC for a minority stake, to accelerate its substantial growth plans.