An award-winning digital marketing company has gone Stateside after its reputation for handling restaurant opening campaigns spread across the Atlantic.
Alphageek Digital which is one of the fastest growing agencies in the UK has been employed by New York based Williamsburg Pizza to help launch its new branch in Omaha.
The company’s campaign with the US firm reached one million people, which is more than double the population of Nebraska, outperforming industry standards.
The move stateside came after the Derby-based company worked on the digital campaigns for national Indian restaurant chain Tamatanga, which has opened branches in Birmingham, Nottingham, Leicester and Leeds, with a fifth site in Sheffield scheduled for later this year.
Alphageek, which is based in Century House in St James’ Court, has also worked on the launch campaign for Binks Yard, the first venue to open in the Island Quarter in Nottingham.
And the firm also ran the digital marketing campaigns for a couple of Derbyshire businesses which branched out into additional locations, with Bustler Street Food Market in Derby and also Nottingham as well as True Pizzas, a New York-style American diner which was based on Manor Road and Chellaston Place.
Dan Wild, head of paid marketing for Alphageek, said: “Bustler and True Pizza were two of our earliest clients and I think that really put us on the map, particularly within the hospitality industry, as we led incredibly successful campaigns.
“Williamsburg Pizza are another one of our earlier clients, and we’re pleased to have supported their efforts launching two venues now – working with a New York-based company has been really exciting for us.
“We’ve been lucky to work with clients who are great at what they do as this always helps with marketing, but working with an agency that has a tried and tested strategy in place for launches is also helpful. Time difference and location aren’t important these days – we’re happy to be able to deliver our service worldwide.
“We saw some really strong results in the Omaha campaign and feedback from the client suggests that this has translated into success in the restaurant too.
“We work with companies across so many different sectors, but we do seem to be getting a reputation within the food and drink market, which is great for us.”
It’s not the first time the firm has worked with clients in the States and the three founding members, Art Lindop, Kieran Flynn and Alex Mills have recently returned to the UK after working on a secret project in Florida.
Operations director Kieran said: “Our combinations of paid advertising, content creation, PPC and SEO services have worked fantastically well in the restaurant trade and we’re proud to have provided our clients with consistently above industry average results.
“We’ve recently moved into new offices, which give us the capacity to recruit and expand more rapidly, and as we start to plan for this year’s Black Friday we feel Alphageek is in a really strong position to work with the biggest companies Globally.”
