Following a continued run of New Business success in 2020, Generation Media has been appointed to handle the planning and buying account for EdPlace.
EdPlace was founded by CEO Will Paterson following his challenges as a student with Dyslexia. The app and website are designed to help parents support their children with home learning and revision and contains thousands of English, maths, science and 11+ resources aligned to the National Curriculum and exam boards from year 1 to GCSE.
Jessica Craker, EdPlace marketing, comments: “The current school closures provided the right timing to broaden EdPlace’s communication strategy into TV allowing EdPlace to do what it does best, help millions of students learn and revise smart, at home.”
Lisa Morgan, MD of Generation Media, shares “With the unprecedented situation we currently find ourselves in we have been working hard to identify opportunities to connect relevant consumers and brands, particularly those that can support children and parents during this difficult and unsettling time.”
Following its launch in 2008, Generation Media have established itself as the leading independents specialist for communications to children, young people and families and recently were announced as a top 20 media agency in Campaigns 2020 School Reports. This win further cements their position.
The EdPlace campaign launched on the 5th May 2020.