Adam Burnett, Global Brand Director at Fabulosa

Fragrance-led home and lifestyle brand Fabulosa is celebrating yet another high-profile award shortlisting, in recognition of its rapid and remarkable growth.

Named by the 2023 Fast Growth 50 Awards as one of the fastest growing firms in the North of England out of over 1 million businesses, Fabulosa has been shortlisted for the much coveted ‘Fastest Growing Consumer Products Firm’ award.

The shortlisting is the latest in a long line of accolades for the business, which has experienced a meteoric rise since it was established four years ago by Co-founders Mike and James Sharpe. Through an expertly executed, fast-moving schedule of exciting category-leading new product development, Fabulosa has enjoyed significant success and expansion. Over the last twelve months, the firm has continued to push the boundaries, apply its innovative approach to fragrance, and leverage its remarkable manufacturing capabilities, to fulfil its ambitious growth plans in the UK and internationally.

Category winners and rankings of each business listed among the Fast Growth 50 will be revealed at a highly-anticipated black-tie awards ceremony on Thursday 26th October, held at the Mercure Manchester Piccadilly Hotel.


Adam Burnett, Global Brand Director at Fabulosa, commented: “We are honoured to make this year’s Fast Growth 50 Index; another esteemed accolade that is a testament to our unwavering drive towards expansion. Looking at what we have accomplished to date as a business, we have a lot to celebrate; growing from a presence in one product category to more than 20, developing a highly effective export strategy, successfully penetrating new markets overseas and accumulating an impressive roll call of highly prestigious winner and finalist awards. We have, however, no intention to rest on our laurels, and will continue to pursue further growth as we cement our position as an established global brand.”

Award organisers state, “The UK Fast Growth 50 Index recognises and celebrates the 50 fastest-growing private businesses across seven nations and regions in the UK – namely London, Midlands and East of England, North of England, Northern Ireland, Scotland, South of England and Wales.

“Moreover, inclusion in the Fast Growth 50 list means that your business is now part of a prestigious UK-wide network of the fastest-growing UK businesses. This network provides an invaluable opportunity to connect, collaborate, and share insights with other high-growth businesses across the country.”

Following its entry into the FMCG market in 2019, through an expertly executed, fast-paced programme of innovative, category-leading NPD, together with highly effective marketing campaigns, Fabulosa changed the perception of cleaning, and has rapidly taken value and volume share from well-established iconic household brands.

Fabulosa has since leveraged its strategic positioning and focus to bring fragrance to alternative lifestyle sectors, widening reach and disrupting not only the cleaning sector but also other FMCG categories outside of this category including home fragrance (candles, wax melts and diffusers), shoe and trainer care, and personal (bath and body), whilst it continues to grow and innovate with prolific NPD ongoing in Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.

The brand has made significant inroads into the export market. With its sights set firmly on international expansion, the brand has a presence in leading European retail chains representing 3,000 locations across the continent and Fabulosa collections are now available throughout Europe including France, Belgium, The Netherlands, Germany, Poland, The Czech Republic, Austria and Italy. Since then, the firm has launched in Middle Eastern and North African markets, and has recently celebrated a major international milestone, having secured distribution rights representing one billion of the world’s population.