Kingsland Drinks Group has expanded its popular Campaneo range of wines with the addition of a new Spanish Sauvignon Blanc variety and a new, convenient Bag in Box (BiB) format.
The announcement comes as the Salford-based drinks supplier focuses on driving education of the benefits of stocking BiB options, such as sustainability, retained freshness and value for money. Campaneo’s new white variety taps into UK’s love of Sauvignon Blanc as its popularity continues all year round.
The full range has been welcomed by Morrisons, rolling out into stores in the Manchester region and nationwide from 10th July. The Sauvignon Blanc (75cl) and BiB formats (2.25L) for the Tempranillo and Sauvignon Blanc – will be completely new offerings to UK consumers from the brand, with the Garnacha (75cl) and Tempranillo (75cl) currently available in Tesco.
Hailing from the lesser-known Campo de Borja region, Campaneo’s branding was refreshed in 2021 to give the range more shelf appeal with clear, contemporary branding with Spanish cues alongside some of the major brands in the category. It’s built real momentum and a cult following of fans among consumers and wine critics, as well as £1 chef and brand ambassador, Miguel Barclay.
Jade Fowles, Senior Brand Manager at Kingsland Drinks Group, said “Campaneo wines have the look, feel and taste of a premium wine brand, but at an affordable price point. We are investing in the brand to tap into the ever-growing wave of consumers seeking quality products on a budget.
“Growing the range, with the launch of the Sauvignon Blanc and Bag in Box formats, also demonstrates increasing consumer thirst for exploring both Spanish wines and more eco-friendly, yet good value packaging options.
“With the backdrop of the cost-of-living crisis, today’s consumers are shopping more cautiously, with value wines becoming more important to the category. Campaneo’s brand proposition – centred around its outstanding reviews, affordable price points, and exceptional quality liquid – helps cement its place on wine aisles as an option savvy sippers will love and is helping recruit more shoppers into the brand.”
The new listings will be supported by consumer PR, marketing and influencer campaigns, an ongoing partnership with Miguel Barclay, social media, on-pack endorsements and an all year-round two for £10 deal at Morrisons.
