From the moment that David Marshall made the save against Serbia that sent Scotland to the Euro 2020, Tennent’s knew that they had a big task on their hands to get the whole nation ready for the championship and help to create the party atmosphere that the Scottish team fans are well known for. As the Euro 2020 event started on the 11th of June, Tennent’s has unveiled a host of new merchandise, events, competitions and social media posts as part of their ‘Made for This’ campaign.
Tennent’s kicked off the event by unveiling their new lager subscription box – a limited edition called the ‘Tennent’s Super Sub’ – in which fans can expect great goodies such as a limited edition ‘Made For This’ Scotland pint glass, 4 cans of Tennent’s Lager and a set of limited-edition retro player bar mats. The box is set to be sent weekly during the event so fans can – responsibly – enjoy their favourite beer when cheering on the home nations. The brand is also going to include limited edition t-shirts to proudly wear during games and other surprises, giving Scotland’s fans all the gear they need to get ready for the party atmosphere going into the Euro.
While pubs have reopened in Scotland, Tennent’s is still offering fans the possibility to celebrate at home with an exclusive range of barware – launched during lockdown – which will help set the atmosphere for those enjoying the game from their living room. The range includes a wall sign, chalkboard, branded glassware and even vintage prints, letting fans set up their own little pub at home.
The brewer also mastered the art of capturing the nation’s 23-year wait for the men’s national team to play in a major international football tournament through their “Made For This” campaign, running on their website and social media. One of the stand out moments of the media campaign was when Martin Compston – from the popular TV show Line of Duty – gave the Scotland fan’s rally cry ahead of the opening game against the Czech Republic.
Other big names of football have taken part in the campaign, as Tennent’s has filmed videos with Ryan Christie and Steve Clarke, which can be seen on the brand’s YouTube channel as well as their website. Scottish indie rock band Baby Strange has also joined the celebrations with a reworked version of their song ‘I want to believe’ of which 23% of the proceeds will go to Glasgow Saints FC.
Fans can also take part in a Thirst11 competition by nominating a friend, explaining why they should win as a super fan. Winners will have the privilege to experience an exclusive viewing experience at Wellpark Brewery in Glasgow, their stories will be shared and they will receive a personalised supporter pack.
With so many events planned for the Euro 2020, Tennent’s has truly planned a summer of football for all fans in celebration of the home nations as well as Scotland’s favourite lager. To find out more about Tennent’s Football Merchandise and the brand’s Made for This campaign, be sure to check their website.